Press Releases Are Useless

Faxing and emailing press releases rarely work any longer.  Online press release distribution services are no longer viewed by journalists.  However, there is a solution to getting your story picked up by the media.
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Building an Author's Media Kit

Here’s a list of the things which should be included in your media kit.
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Ideas for Press Releases

Press releases do more than just generate media coverage. In today’s Internet Age they also come up in search engine results, drive traffic to websites, and get used as content on other people’s websites. Here are 20 ideas for press release topics.
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How To's For A Successful In-Studio Radio Interview

Although most of you will be doing radio interviews by phone, if you’re on a tour or happen to land in interview in your city or one nearby, you may be asked to come into the studio. For most of you, this prospect is exponentially more frightening than interviewing from your own home or office, but it doesn’t have to be. Following are some tips to calm you down.
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How to Create a Better News Release

Many authors want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. If you want coverage, you can increase the odds of getting it by following a few simple news release (or press release) conventions.
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Media Coaching Critical to Book Marketing and Book Publicity

The author who can generate sales from a television or radio interview is the author who knows how to relate to the specific audience listening to that show. A book is sold when one listener "clicks" with an author because there is recognition of a common need or experience. Multiply those clicks of recognition, and you multiply sales.
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