The Value of Printed Marketing Materials for Your Book

Printed marketing materials serve as a visual cue every time someone sees them. Collateral (as printed marketing materials are sometimes called) such as bookmarks, business cards or postcards promoting your book, remind people that they either met you or were referred by a friend to learn more about you. They build legitimacy, increase your book’s visibility, and serve as a stepping stone for an eventual sale.

Below are suggested uses for some of the most common printed materials used by authors. Be sure to include key information about your book on all printed materials, such as your website address. Viewers should always be told what action they can take to gain additional information.

Postcards

Top uses for postcards featuring your book.
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Printed Bookmarks

Top uses for bookmarks promoting you and your book.
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Business Cards

Top uses for business cards about you and your book.
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Posters

Top uses for posters featuring your book.
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