The Amazon Controversy: The Best Thing to Happen to Your Book

Many in the book world spent the early April 2008 lamenting the fact that POD books, authors, and publishers were getting shut out of Amazon.  The truth is this was bound to happen sooner or later. However, there's something I soon came to realize: this could be the best thing to happen to book promotion in a long time. Why? As authors we assume that Amazon is "taking care of things" - they are doing the selling for us, and consequently we have become complacent in our marketing. The truth that you and I both know is this: when you crunch the numbers, most are really only selling only a handful of books on Amazon anyway.
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Online Book Promotion: Your Competitive Edge

One of the easiest, most lucrative ways to promote your book is through an online book promotion campaign. There are many reasons why online book promotion makes so much sense, but here are the three most important...
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"10 Golden Rules" for Book Marketing Success

Learn how to successfully market your book with these 10 valuable book marketing tips.
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How-To Create A Book Marketing Plan (The Smart Way)

Marketing plans are great guides for business owners, and a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Learn how to develop a smart marketing plan that will help you sell more books.
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How to Build Your Author's Platform From Scratch

Platform. These days it's the magic word in publishing. When a publisher wants to buy, they're not just buying your book or your idea, they're buying you and the many ways you reach people. Some new authors focus solely on writing their books, thinking they can work on their platform after the book is published. Unfortunately, the business doesn't work that way. You can't wait to sell your book to build a platform, because the platform is what helps sell your book.
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Increase Your Odds of Impulse Purchase

We’re all susceptible to the impulse purchase. That’s why the grocery and discount stores line the checkout lanes with goodies to catch your eye. It works - you buy more.  Put this human impulse to work in your favor by using point-of-purchase displays to put your books in direct line of sight of people with their wallets already out of their pockets.
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Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. But you do have a potent weapon at your command-- the telephone. Use it.
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Navigating the Amazon Sales Ranking

Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon’s system to provide marginal sales data at best.
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Book Promotion Woes?

Too many new authors believe that once their book is written the sales will just come pouring in and they will make a bundle. Sadly, this disillusionment is shattered when they receive a royalty check. The honest to goodness truth of the matter is that the writer's work is only started when the book is released. Even the huge author names of today began by peddling their books out of the back of their car. Many big-name authors also began by self-publishing because no one recognized their talent.
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Is Your Book Selling Well?

If your campaign isn't doing so well there might be a million reasons why.  Avoid these common pitfalls.
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Capitalize On Contacts To Maximize Sales Momentum

Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing association in your area, or organize one if none exists. The collective promotional ideas will amaze you.
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Author Spending & Activities on Book Marketing

Results of a recent book marketing survey with stats such as 51% of authors invested personal funds in marketing their book with a median investment of $4,500.
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